Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

These copper hair shades will make you want a hair change

10 September 2019 by Beth Ryan

I think autumn gets a bad rap. Yes, it means summer is over - did it even begin? - and yes, it can be an absolute nightmare to dress for - freezing in the mornings, boiling by lunchtime - but it’s all my warm-toned dreams come true. So, you can imagine my joy at the copper hair trend. Bonfires, golden leaves, pumpkin spice: super-warm tones are inherently autumn (read: I'm … [Read more...] about These copper hair shades will make you want a hair change

6 nail trends you need to try for Autumn 2019

6 September 2019 by Beth Ryan

I know that officially autumn doesn't start until the 23rd of September but, look, Bake Off has started and pumpkin spice lattes are back which means that summer is over. Sorry, but it’s true. While the same cannot be said for dark nights, we’re welcoming autumn’s nail trends with open arms. By Beth Ludolf … [Read more...] about 6 nail trends you need to try for Autumn 2019

Embracing your greys? Here’s how to care for natural grey hair

3 September 2019 by Beth Ryan

Some things in life are inevitable. The sun will set every evening, I will always eat the entire share-size bag of crisps and most of us will go grey. That’s just life. Grey hair has a bad rap for meaning you’re getting old but, unless thirty is old (it’s not), that’s BS. With the right care, silver hair is just as cool as its predecessor. Who needs pigment anyway? By Beth … [Read more...] about Embracing your greys? Here’s how to care for natural grey hair

The 90s hair trend Instagram’s coolest girls are loving

31 August 2019 by Beth Ryan

The 90s have an undeniable cult following (and rightly so, they’re iconic). That's probably why their revival shows no sign of slowing - especially in beauty. Beyonce is bringing back french tips, Rihanna is sporting a whole head of mini buns and the make-up from HBO’s Euphoria has some serious Gwen-Stefani-at-the-1998-VMAs vibes (yep, face gems baby). Obviously, Instagram’s … [Read more...] about The 90s hair trend Instagram’s coolest girls are loving

Six nail shapes you need to know before your next nail appointment

18 August 2019 by Beth Ryan

Round The simple, low maintenance shape Short and sweet, round nails are smoothed into perfectly round semi-circles. They’re the most durable – and therefore low maintenance – shape. No need for nail extensions, an express gel mani is all you need for this one. Square Good for short nails. Exactly what it says on the tin, nails are filed flat on top with … [Read more...] about Six nail shapes you need to know before your next nail appointment