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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This breakout nail art trend is filling our Instagram feeds

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I’ve had a lifelong love affair with nail art. In my teenage years, I’d dip my nails in vodka and press newspaper on them. I was obsessed with the infamous Barry M crackle polish (not to mention carefully-dotted Tipp-ex polka dots). Nowadays, nail art looks a little more advanced. The breakout trend filling our feeds? Wave nails.  Wave nails combine bits of all the best nail … [Read more...] about This breakout nail art trend is filling our Instagram feeds

These were the 10 most-searched beauty questions on Google in 2019

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Imagine a life without Google. No, seriously. Imagine not being able to find out who that-actor-in-that-film was or how long to boil an egg for by doing a quick search. I use Google multiple times a day, for everything from directions to beauty tips - and I’m not the only one. In 2019, there were 3.3 million beauty-related searches in Europe alone. What were people searching? … [Read more...] about These were the 10 most-searched beauty questions on Google in 2019

Pantone’s 2020 Colour of the Year is already inspiring our hair

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Pantone have called it, yet again; 2020’s colour of the year is *drumroll please* Classic Blue. The colour - which apparently instils calm and confidence (I’m listening) - has felt the love from fashion and interiors for a while now. And now it’s beauty’s turn. Let’s start at the top, shall we?  Blue hair is bold, obviously, and it can be hard to nail the shade. Unless your … [Read more...] about Pantone’s 2020 Colour of the Year is already inspiring our hair

We’re calling it, milky nails are 2020’s first big nail trend

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Finding a new shade of nude nail is amazing, don’t get me wrong, but it’s bittersweet. It basically means the already-impossible task of choosing a shade is now even harder but I assure you, this time it’s worth it.  Milky nails are the new nude that everyone (include Lizzo) is wearing and we can see why. Milky nails are to winter, what opaque white nails are to summer - … [Read more...] about We’re calling it, milky nails are 2020’s first big nail trend

We’re really into these festive nail art designs (and minimalists will be too)

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For eleven months of the year, I’m an all-black-everything kinda girl, but as soon as December rolls around I have an incessant need to put glitter on everything. If you don’t share this sickness (it really is a sickness) or ire on the side of understated – regardless what month it is – then I assure you, embracing sparkle doesn’t have to be maximalist. We’ve found a bunch of … [Read more...] about We’re really into these festive nail art designs (and minimalists will be too)