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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Embracing your greys? Here’s how to care for natural grey hair

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Some things in life are inevitable. The sun will set every evening, I will always eat the entire share-size bag of crisps and most of us will go grey. That’s just life. Grey hair has a bad rap for meaning you’re getting old but, unless thirty is old (it’s not), that’s BS. With the right care, silver hair is just as cool as its predecessor. Who needs pigment anyway? By Beth … [Read more...] about Embracing your greys? Here’s how to care for natural grey hair

The 90s hair trend Instagram’s coolest girls are loving

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The 90s have an undeniable cult following (and rightly so, they’re iconic). That's probably why their revival shows no sign of slowing - especially in beauty. Beyonce is bringing back french tips, Rihanna is sporting a whole head of mini buns and the make-up from HBO’s Euphoria has some serious Gwen-Stefani-at-the-1998-VMAs vibes (yep, face gems baby). Obviously, Instagram’s … [Read more...] about The 90s hair trend Instagram’s coolest girls are loving

Six nail shapes you need to know before your next nail appointment

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Round  The simple, low maintenance shape Short and sweet, round nails are smoothed into perfectly round semi-circles. They’re the most durable – and therefore low maintenance – shape. No need for nail extensions, an express gel mani is all you need for this one.   Square Good for short nails. Exactly what it says on the tin, nails are filed flat on top with … [Read more...] about Six nail shapes you need to know before your next nail appointment

Yeah, but what actually is gelish?

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Maybe you choose gel because a friend recommended it, maybe you’re a first-timer, or maybe you’re in it for the hand massage bit at the end. Either way, as you sit comfortably in your salon chair, ever look to your fingertips and think ‘what actually is this gel stuff?’. We’re well-versed in the world of manicures (it’s kind of what we do best), so you need wonder no more. From … [Read more...] about Yeah, but what actually is gelish?

Here’s when to wax your body parts (if you want to)

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Brows, legs, those cheeky chin hairs – you can wax wherever you want, if you want to. The only rule? Timings. Hair needs to be long enough for wax to grab from the root, and that varies across the body. Technical stuff, sort of, but we’ve got your back (and front): here’s a timeline of when to wax each body part, so all you need to worry about is which pair of wide-leg trousers … [Read more...] about Here’s when to wax your body parts (if you want to)