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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Where to book beauty in Mallorca, neighbourhood by neighbourhood

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Twenty-two salons across Palma and the island, all with verified reviews, prices you can see before you book, and a slot you can reserve from your sun lounger. This is the beauty guide for Mallorca that actually lets you book, and not just dream about it. Why this guide exists Here's a situation you might recognise. You've landed in Mallorca. You've got dinner in Santa … [Read more...] about Where to book beauty in Mallorca, neighbourhood by neighbourhood

The Versilia beauty guide: where to book from Viareggio’s promenade to the beaches of Forte dei Marmi

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Fifteen salons across four Tuscan coastal towns, each with verified reviews, visible prices, and instant online booking. Your beauty planning for the Versilia coast, sorted before you land. Why this guide exists The salt hits differently in Versilia. It’s not just the Tyrrhenian breeze doing what it does to your hair (and it will), it’s the particular quality of coastal … [Read more...] about The Versilia beauty guide: where to book from Viareggio’s promenade to the beaches of Forte dei Marmi

The Lisbon beauty guide: where to book when you don't speak the language

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Fourteen salons across five neighbourhoods, all with verified reviews, visible prices, and instant online booking. A neighbourhood-by-neighbourhood guide to booking beauty in Lisbon. Why this guide exists You've booked the flight, the Airbnb in Alfama, and a table at that place everyone mentions on the travel forums. But somewhere between the pastéis de nata and the … [Read more...] about The Lisbon beauty guide: where to book when you don't speak the language

The Athens beauty guide: salons worth booking from the Acropolis to the coast

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Six neighbourhoods, thirty salons, and the kind of verified reviews, visible prices, and instant online booking that make the whole thing easy. Here's where to book your next beauty appointment in Athens. Why this guide exists Athens does something to your skin that no other European city quite manages. It's the light, mostly. That particular Attic brightness that makes … [Read more...] about The Athens beauty guide: salons worth booking from the Acropolis to the coast

The insider’s beauty guide to Rome: where to book in every neighbourhood

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A neighbourhood-by-neighbourhood guide to Rome’s best hair salons, nail bars, facial studios and spas, with verified reviews, transparent pricing, and the kind of instant online booking you’d have at home. Why this guide exists Things to book in Rome before you need them: a rooftop dinner, a Sunday visit to the Galleria Borghese, a Vatican skip-the-line, and … [Read more...] about The insider’s beauty guide to Rome: where to book in every neighbourhood