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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Which hairstyle suits you?

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You’ve decided you want to change-up your hair. First step, done. Now what to go for?  Decisions, decisions. Trends are forever changing, and despite our plans for a dramatic transformation, we always seem to bottle it once we’re bound to the chair: ‘just a trim please’. When choosing your style, consider your face shape, hair type and how much time you’re happy to spend … [Read more...] about Which hairstyle suits you?

It’s official, smiley face nails are our new favourite nail art trend

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Let’s be honest, February is still pretty bleak. It’s absolutely freezing, it gets dark by 5 pm and summer is ages away. When it’s put like that, it’s no surprise that smiley face nails have become our newest obsession. The perfect antidote to doom and gloom. Yellow is the classic – think 80s acid house smiley – on a natural nail background (ideal for keeping your mani … [Read more...] about It’s official, smiley face nails are our new favourite nail art trend

This is how to keep your blow dry looking salon-fresh

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It’s a fact of life that good hair equals good mood - especially when you don’t have to lift a finger to create it. And that is why God created blow drys. If I was ever to win the lottery, I would get one every other day. Unfortunately, for now, I need to keep mine looking fresh for as long as humanly possible - here’s how. By Beth Ludolf … [Read more...] about This is how to keep your blow dry looking salon-fresh

Everything you need to know about Apres Gel-X nail extensions

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Hello, my name is Beth and I’m addicted to nail extensions. I’ve been getting acrylics and hard gel extensions non-stop for about two years so - as you can imagine - when I heard about Apres Gel-X extensions, the acrylic-alternative favoured by celebrities (dah-ling), I was itching to find out more. Luckily for you, I'm taking the liberty of passing it on - you're … [Read more...] about Everything you need to know about Apres Gel-X nail extensions

Getting a keratin treatment changed my routine – here’s how

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After a lifelong pursuit of silky-smooth hair - and multiple fruitless attempts using various “frizz-free” hair masks - a few months ago, I finally bit the bullet and headed down to the salon for a keratin treatment. Granted, the immediate results were a dream (and a compliment-magnet), but I was sceptical whether it would be worth the hefty price tag. These are my thoughts a … [Read more...] about Getting a keratin treatment changed my routine – here’s how