Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Five emerging nail trends we’re dying to try

31 January 2020 by Beth Ryan

2019 was a pretty great year for beauty trends. We’ve relived the 90s, gone in on the glitter and rhinestones (thanks to Euphoria) and made our brows bushier than ever and 2020 is looking no different. We’ve lined up a whole host of emerging nail trends to start off the new decade the right way - with a fresh mani. By Beth Ludolf … [Read more...] about Five emerging nail trends we’re dying to try

17 pictures that prove blunt-cut bobs are the coolest hairstyle going

28 January 2020 by Beth Ryan

Some things are just inherently cool, like leather jackets, flat whites and those precarious little beanies that skaters wear. Take one look at Instagram and you’ll see that blunt-cut bobs are firmly in that category - especially when worn with said leather jacket and beanie. Blunt bobs have a seriously effortless vibe to them but don’t be fooled; shorter doesn’t mean … [Read more...] about 17 pictures that prove blunt-cut bobs are the coolest hairstyle going

The five different types of hair extensions for great lengths

23 January 2020 by Beth Ryan

Short hair is great, don’t get me wrong, but being able to do that thing where you leave your hair tucked into your jumper is so nonchalant and chic that I’m actually considering extensions for that reason alone. Extensions are great for changing up your hair - they can add length, thickness and allow you to experiment with cuts and colours without really doing anything to your … [Read more...] about The five different types of hair extensions for great lengths

I tried eyebrow lamination and my brows have never looked better

19 January 2020 by Beth Ryan

Pre-2011, my eyebrows were the part of my body I thought about least - I’d pluck them (to near-baldness, according to my #10YearChallenge) and that was that. And then Cara Delevigne came along and eyebrows - and, more importantly, my lack of - bolted into my consciousness. Since then, I’ve grown them out, filled them in, waxed, tinted, threaded, all to mild success (the gauge … [Read more...] about I tried eyebrow lamination and my brows have never looked better

All the questions you should ask yourself before a big hair change

15 January 2020 by Beth Ryan

I don’t know who needs to hear this but, put down the scissors. A DIY fringe will not solve your problems. Nor will bleach (trust me, accidental-orange hair is not good for the old stress levels). If you’re planning a drastic hair change, then do just that: plan it. And leave it to the experts, please. By Beth Ludolf … [Read more...] about All the questions you should ask yourself before a big hair change