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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This up-do hairstyle is everywhere and it’s giving us serious 90s vibes

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Kat Stratford in 10 Things I Hate About You, Kiera Knightly in Love Actually, Bella Hadid in the front row. What do all of these women have in common? Unfathomable bone structure, yes, but also tendrils. “What on earth are tendrils?”, I hear you cry. They’re those two bits of hair left out of an up-do. Up-dos can look a bit pageant-queen if they’re too done, tendrils give … [Read more...] about This up-do hairstyle is everywhere and it’s giving us serious 90s vibes

The hot massage showdown: stone vs oil

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Nothing beats an indulgent massage after (or before, or during) a long week at work. Plus, did we mention massage is good for your health? It rebalances hormones and even helps us sleep. Just one thing to define: which you fancy; hot stone or hot oil. Sigh – if only every decision in life was that pleasant (anyone else agonise over which pair of black skinnies to wear in the … [Read more...] about The hot massage showdown: stone vs oil

So, what actually is glossing?

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You know when someone has really great hair? I mean the kind of hair that is so great that it doesn’t matter if the eyeliner they applied on the Piccadilly line is super wonky or if there’s toothpaste down their jumper, they still somehow look totally put together. Every single one of these people has had glossing (obviously I don’t know that to be true but I can’t think of a … [Read more...] about So, what actually is glossing?

How do I protect my skin from pollution?

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Hey Betty, I’ve just moved to London and I’ve heard the pollution can cause breakouts. What can I do to prevent them?  Ellie B, 25   Being exposed to pollution is (unfortunately) inevitable, especially if you live in a city. We often hear about the effect breathing in pollution can have on our overall health, but what about our skin? I consulted Victoria Schofield, … [Read more...] about How do I protect my skin from pollution?