Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to keep your hands from drying out (while keeping them clean)

31 March 2020 by Beth Ryan

Washing your hands, the biggest trend of 2020, thanks to Coronavirus. It may be the most effective way to prevent spreading germs, but it’s a nightmare for your skin. When you’re frequently washing your hands, you strip the skin of its natural oils (same applies to your hair), which dries them out. Here are some things you can do – because cutting down on washing definitely … [Read more...] about How to keep your hands from drying out (while keeping them clean)

This is how you properly remove acrylic nails at home

29 March 2020 by Beth Ryan

People keep saying that isolation is a good time for DIY and, seen as salons are shut for the moment, we agree (yes, beauty DIY counts). We’ve already divulged our tips for removing your gel mani at home and next up? Acrylic nails. By Beth Ludolf … [Read more...] about This is how you *properly* remove acrylic nails at home

How to remove your gel mani at home (like a pro)

28 March 2020 by Beth Ryan

Staying at home has its pros and cons. A pro: you can get your cost-per-wear down on *that* cashmere tracksuit you bought ages ago. A con: you can’t make your gel removal appointment. That’s not an excuse to pick them off, though. Here’s how to remove them at home, just like a nail technician. By Beth Ludolf … [Read more...] about How to remove your gel mani at home (like a pro)

This is how to keep your nails healthy (according to a pro)

26 March 2020 by Beth Ryan

Right, I’ve made a decision and I’m putting it here in writing so I can’t go back on it; this is the year that I (finally) stop biting my nails and grow them. And that means they need to be healthy. I spoke to nail pro, Lauren Williams – Director of award-winning nail bar, London Grace – to find out how to get the strong, healthy nails of my dreams. By Beth Ludolf … [Read more...] about This is how to keep your nails healthy (according to a pro)

This up-do hairstyle is everywhere and it’s giving us serious 90s vibes

21 March 2020 by Beth Ryan

Kat Stratford in 10 Things I Hate About You, Kiera Knightly in Love Actually, Bella Hadid in the front row. What do all of these women have in common? Unfathomable bone structure, yes, but also tendrils. “What on earth are tendrils?”, I hear you cry. They’re those two bits of hair left out of an up-do. Up-dos can look a bit pageant-queen if they’re too done, tendrils give … [Read more...] about This up-do hairstyle is everywhere and it’s giving us serious 90s vibes