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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance

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DIY beauty treatments are split into two categories; there’s the fun stuff – face masks, nail art and the likes – and then there is the serious stuff. The high-risk, I-literally-can’t-f***-this-up stuff. Eyebrows are definitely the latter (I remember what I did to them in 2008 – never again). Luckily, we’ve got brow master, Shavata, to guide us. By Beth Ludolf … [Read more...] about Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance

How to remove lash extensions at home (using things from the kitchen cupboard)

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Lash extensions hanging on for dear life? Infills aren’t an option right now but – repeat after me – that doesn’t mean you should pull them out. It’s sacrilege for your natural lashes and we’re not meant to be touching our face, remember? Besides, it’s so easy to remove them properly. By Beth Ludolf … [Read more...] about How to remove lash extensions at home (using things from the kitchen cupboard)

Feeling tense? These self-massage techniques will help ease muscle pain

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Is there anything better than a massage? I think not. When they get right into *that* knot, the one that’s been bothering you for weeks. When you’re so relaxed you actually doze off a little bit. It’s pure bliss. Well, these self-massage techniques may not be quite so relaxing, but they will help you get rid of muscle tension and stress. By Beth Ludolf … [Read more...] about Feeling tense? These self-massage techniques will help ease muscle pain

Grown-out roots actually look pretty cool – these photos prove it

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Whether you’re self-isolating or social distancing, we’re all united in one thing; the new normal. We commute to our “offices” by merely walking downstairs, we go for a drink with our mates via Facetime and that religious 6-weekly hair appointment? Well, that’s on hold for now. Don’t worry though – it turns out grown-out roots actually look pretty great. Salon-fresh is … [Read more...] about Grown-out roots actually look pretty cool – these photos prove it