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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This is what happens to your skin when you stop wearing makeup

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If you’d told me last year that I would soon derive immense pleasure from completing a 1000-piece jigsaw puzzle, I would have laughed in your face. Then 2020 happened. Isolation is testing (at the best of times) so learning to find joy in small things can be helpful for your mental health. Take not wearing makeup every day, for example – it’s basically a financial savings … [Read more...] about This is what happens to your skin when you stop wearing makeup

How to care for your hair in isolation (without spending more time on it)

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We may be dedicating more time than ever to some bits of our beauty routine – hello, 10-step Korean skincare routine – but we’re definitely neglecting others. We get it – washing, blow-drying and styling your hair feels pretty pointless when the only people who’ll see it are your flatmates (and they’ve seen you in far worse states). And anyway, you’re not doing your hair any … [Read more...] about How to care for your hair in isolation (without spending more time on it)

Five hairstyles to practise now for when isolation ends

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If I’ve realised one thing in isolation, it is this: when I said “I’d do it if I had the time” – about learning French, selling stuff on Depop, pickling some cabbage – I was lying. I’ve been isolating for 4 weeks and have I learnt any French? Non. Did I delete the Duolingo app from my phone to free up more storage for hair inspo pics? Oui. Here’s the coolest styles I’ve saved, … [Read more...] about Five hairstyles to practise now for when isolation ends

We spoke to an expert about turning kitchen ingredients into skincare

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Everyone seems to be spending so much time in the kitchen. Instagram is full of home-baked goods and Zoom cook-offs (plus, I’m averaging about 14 trips to the fridge a day – you know, to get my step count up). While I don’t have the patience to nurture a sourdough starter (it’s literally needier than a newborn?), I’ve always got time for DIY face masks so I was pretty excited … [Read more...] about We spoke to an expert about turning kitchen ingredients into skincare

Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance

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DIY beauty treatments are split into two categories; there’s the fun stuff – face masks, nail art and the likes – and then there is the serious stuff. The high-risk, I-literally-can’t-f***-this-up stuff. Eyebrows are definitely the latter (I remember what I did to them in 2008 – never again). Luckily, we’ve got brow master, Shavata, to guide us. By Beth Ludolf … [Read more...] about Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance