Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to remove lash extensions at home (using things from the kitchen cupboard)

7 April 2020 by Beth Ryan

Lash extensions hanging on for dear life? Infills aren’t an option right now but – repeat after me – that doesn’t mean you should pull them out. It’s sacrilege for your natural lashes and we’re not meant to be touching our face, remember? Besides, it’s so easy to remove them properly. By Beth Ludolf … [Read more...] about How to remove lash extensions at home (using things from the kitchen cupboard)

Feeling tense? These self-massage techniques will help ease muscle pain

7 April 2020 by Beth Ryan

Is there anything better than a massage? I think not. When they get right into *that* knot, the one that’s been bothering you for weeks. When you’re so relaxed you actually doze off a little bit. It’s pure bliss. Well, these self-massage techniques may not be quite so relaxing, but they will help you get rid of muscle tension and stress. By Beth Ludolf … [Read more...] about Feeling tense? These self-massage techniques will help ease muscle pain

Grown-out roots actually look pretty cool – these photos prove it

2 April 2020 by Beth Ryan

Whether you’re self-isolating or social distancing, we’re all united in one thing; the new normal. We commute to our “offices” by merely walking downstairs, we go for a drink with our mates via Facetime and that religious 6-weekly hair appointment? Well, that’s on hold for now. Don’t worry though – it turns out grown-out roots actually look pretty great. Salon-fresh is … [Read more...] about Grown-out roots actually look pretty cool – these photos prove it

Now is a good time to clean your makeup brushes, here’s how you should do it

1 April 2020 by Beth Ryan

Not having enough time is probably the number one excuse for not cleaning your makeup brushes as often as you should, right? Well, there’s no time like the present (especially when you’re in isolation). Here’s everything you need to know. By Beth Ludolf … [Read more...] about Now is a good time to clean your makeup brushes, here’s how you should do it

Your beauty routine might be thankful for isolation – here’s why

31 March 2020 by Beth Ryan

The world is a pretty scary place right now – and this time, we can’t just go to the pub and wait for it all to blow over. If you’re not already isolating, it’s likely you will be soon and, let’s be honest, it’s not going to be easy. Remaining positive is key and, while we don’t expect anyone to relish isolation, there are some (albeit small) wins, in your beauty routine at … [Read more...] about Your beauty routine might be thankful for isolation – here’s why