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    1. Home
    2. Beth Ryan
    3. Page 31

    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    The pastel nail trend is all over Instagram (and we can’t wait to try it when we’re back at the salon)

    13 May 2020 by Beth Ryan

    Remember last year when everyone did the neon nails thing? I was convinced that would be my summer nail colour for life. Yes, life (its a big commitment but that’s how much I love them). Well, it turns out I’m going to have to alternate between neon and pastel (a summer timeshare, if you will) because now I love them both equally – as if they were my children. Pastels are … [Read more...] about The pastel nail trend is all over Instagram (and we can’t wait to try it when we’re back at the salon)

    7 things to remember if you’ve resorted back to shaving

    12 May 2020 by Beth Ryan

    It’s been weeks since we last saw our waxing therapists, salons aren’t reopening any time soon *sighs* and, well – let’s just say – it’s a jungle down there. If you’re brave enough to DIY your bikini wax, we salute you. If not, we salute you too because hey, we all deserve a little salute now and then. Times are tough. Just in case it’s been a while, here’s a recap of shaving … [Read more...] about 7 things to remember if you’ve resorted back to shaving

    So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it

    11 May 2020 by Beth Ryan

    Okay, you got a little scissor-happy while cutting your own fringe. It’s happened to the best of us. You don’t need to keep your webcam off from now on, just work with it. Listen, repeat after me, “No, it wasn’t an accident, I was experimenting with baby bangs – its a fully-fledged hairstyle in its own right, you know?”. Very good. Baby bangs are like the cooler sister of … [Read more...] about So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it

    How to embrace (or fake) your freckles this summer

    7 May 2020 by Beth Ryan

    With sunnier days comes the arrival of freckles, the little brown spots that decorate faces in the summer months. Some of us love them, others hide them with foundation and a whole load of people – who aren’t genetically-blessed in that department – are creating them with makeup. We’re firmly in the love-them camp (ok, and the drawing-them-on camp). Here’s how to embrace and … [Read more...] about How to embrace (or fake) your freckles this summer

    How to care for your skin while wearing a protective face mask

    6 May 2020 by Beth Ryan

    ‘Face masks’ used to mean skincare, nowadays it’s more about healthcare. A lot of us will have never worn a protective mask and are probably unaware of the effects it can have on the skin (ahh, ignorance really is bliss). Luckily, we’ve broken down how to protect and care for our skin while rolling with the new normal. By Beth Ludolf … [Read more...] about How to care for your skin while wearing a protective face mask

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