Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Three professionals told us the hero ingredient they always look for in skincare products

26 May 2020 by Beth Ryan

Skincare can feel like a bit of a minefield, we get you. Keeping up with the latest buzz-ingredients, knowing what they all do and the order to apply them – it can be a lot. We spoke to three skincare professionals about the skincare they actually use, the hero ingredients to look out for and why you should give them a go too. By Beth Ludolf … [Read more...] about Three professionals told us the hero ingredient they always look for in skincare products

These hairstyles are perfect for hiding grown-out roots

20 May 2020 by Beth Ryan

We keep talking about lockdown’s biggest hair trends – pink hair, buzzcuts, those no-heat curls you do with tights (revolutionary)- but, let’s be honest, grown-out roots are the number one. Whether we like it or not. Embracing them actually looks pretty darn great but, if that’s not your thing, these hairstyles will help to hide them. By Beth Ludolf … [Read more...] about These hairstyles are perfect for hiding grown-out roots

We can’t wait for salons to open so we can try this summer hair colour trend

19 May 2020 by Beth Ryan

Salons are (hopefully) opening in July and - trust me - by then, our hair is going to need a major refresh - and we already know what we’ll be getting. Face-framing highlights, the Kylie Jenner-approved colour trend that screams summer. Face-framers are like a more subtle take on the 90s two-tone trend - or The Geri Halliwell, as we call it. Two-tone hair is all about that … [Read more...] about We can’t wait for salons to open so we can try this summer hair colour trend

The fox-eye trend is the model-approved makeup look we can’t get enough of

18 May 2020 by Beth Ryan

Bambi eyes, cat eyes – and now, fox eyes – honestly, who knew the animal kingdom had such nice eye shapes? The fox-eye trend is all about using makeup to elongate and lift the eye shape, making it more – you guessed it- fox-like (think almond eyes x 10). Bella Hadid and Kendall Jenner are the poster girls for this one. Here’s how to try it out. By Beth Ludolf … [Read more...] about The fox-eye trend is the model-approved makeup look we can’t get enough of

Three low-maintenance ways to work with grey hair

17 May 2020 by Beth Ryan

Like a fine bottle of Pinot Grigio, some things just better with age – fellas, this includes you. First up, going grey is nothing to fear, it’s just a way of life. There’s science behind it. Our hair is naturally coloured by melanin pigment, and as we age, the production of this pigment slows down. That means going grey will happen to all of us (unless balding strikes first), … [Read more...] about Three low-maintenance ways to work with grey hair