Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Three treatments to book now if you’ve loved going makeup-free during lockdown

22 June 2020 by Beth Ryan

So, it turns out doing makeup is not like ‘riding a bike’ and you can forget how to do it. Winged liner is literally like cracking the Da Vinci code nowadays. Since ditching makeup altogether during lockdown, I’ve actually started to love the natural look. Here are some treatments to try when salons reopen if you’re planning on retiring your beauty blender for good. By Beth … [Read more...] about Three treatments to book now if you’ve loved going makeup-free during lockdown

4 (easy) ways to reduce redness after your bikini wax

17 June 2020 by Beth Ryan

Let’s not beat around the bush – waxing can be painful. Since we’re pulling the hair straight from the follicle, the skin can get a little… angry. For sensitive skin types (hi, me), easing the redness can take a while. If you find that shifting the hair has left your skin inflamed, red, and a little bit irritated, there are things you can do to ease the discomfort (wine not … [Read more...] about 4 (easy) ways to reduce redness after your bikini wax

Should I be worried about blue light damaging my skin? (Yep, that’s the light from your phone)

28 May 2020 by Beth Ryan

What is blue light? We all know about UVA and UVB rays (and wear broad-spectrum SPF every day to protect ourselves, right?). Think of blue light in the same family. “Blue light is a spectrum of light that is emitted mainly by the sun, but also by our digital devices,” Andrea explains “as our use of such devices increases, so does our exposure to blue light”. How does blue … [Read more...] about Should I be worried about blue light damaging my skin? (Yep, that’s the light from your phone)

Mineral vs. chemical sunscreens – an expert explains which is better for your skin

27 May 2020 by Beth Ryan

What is a mineral sunscreen? Sunscreens can be separated into two categories; physical (or mineral) and chemical. According to Cinzia, “Zinc oxide is a micro-fine mineral that offers broad-spectrum protection from both UVA and UVB rays.” Mineral sunscreens are safer, better for the skin and also help to protect against blue light (or high-energy visible light) which is emitted … [Read more...] about Mineral vs. chemical sunscreens – an expert explains which is better for your skin

Three professionals told us the hero ingredient they always look for in skincare products

26 May 2020 by Beth Ryan

Skincare can feel like a bit of a minefield, we get you. Keeping up with the latest buzz-ingredients, knowing what they all do and the order to apply them – it can be a lot. We spoke to three skincare professionals about the skincare they actually use, the hero ingredients to look out for and why you should give them a go too. By Beth Ludolf … [Read more...] about Three professionals told us the hero ingredient they always look for in skincare products