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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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#NoMoreNoShows: It’s time to show up for hair and beauty

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#NoMoreNoShows “No shows”, where someone books an appointment but doesn’t turn up on the day, without letting the salon know in advance – have been a problem in the industry for some time. In fact, reports state that 33.7% of people have “no-showed” at some point. Right now, after months of closure and reopening with reduced capacity, the hair and beauty industry is … [Read more...] about #NoMoreNoShows: It’s time to show up for hair and beauty

How to get rid of strawberry legs (those annoying dark spots you get after shaving)

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It’s summer which means we’ve all swapped our jumpers for t-shirts, trainers for sandals (pedicure, anyone?) and our jeans for shorts. Yep, bare legs. But, do you ever find your legs covered in weird black dots? Well, it turns out these are pretty common. They’re actually (informally) known as ‘strawberry legs’. The cause? Clogged pores. Here’s how to prevent them from … [Read more...] about How to get rid of strawberry legs (those annoying dark spots you get after shaving)

These bright and colourful nails are inspiring our next mani appointment (and filling us with joy)

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https://www.instagram.com/p/CBwkjzGgXe5/   https://www.instagram.com/p/B5DnmvvgttP/   https://www.instagram.com/p/CCeyxTvH0jX/   https://www.instagram.com/p/CB8xhT4jBxl/   https://www.instagram.com/p/B9pOCvYH7v-/   https://www.instagram.com/p/CClprLMAXnl/   https://www.instagram.com/p/B_fnmd0DOc4/   Nai … [Read more...] about These bright and colourful nails are inspiring our next mani appointment (and filling us with joy)

The haircut you should get (by order of the Peaky Blinders)

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We won't mention that cliffhanger at the end of Season 5 - firstly because we're not here for spoilers but also because we have literally no clue how it's going to turn out. One thing we do know? The Shelby’s have great hair. Arthur’s is up for debate. But, on the whole, the Shelby’s have great hair. It seems the majority of the UK agree (‘Peaky Blinders haircut’ trends on … [Read more...] about The haircut you should get (by order of the Peaky Blinders)

This is how to air dry your hair without it going frizzy

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Washing, drying and styling your hair in one evening is a lot. It takes ages and you get all hot from using the hairdryer. But, when you leave your hair to air dry it goes frizzy and then you have to spend longer styling it (rock, hard place). Don’t worry, we’ve got you. This is the frizz-free way to air dry your hair. Life-changing. By Beth Ludolf … [Read more...] about This is how to air dry your hair without it going frizzy