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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The treatments to try if you grew out your brows during lockdown

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I saw a meme the other day that said: “my eyebrows literally need a haircut, not a wax” and, well – I can relate. Lockdown was the perfect opportunity to grow out your brows, without having to worry about that seriously unruly phase. But, with salons hopefully reopening soon (please), it’s time to hand them over to a professional. We spoke to the unrivalled queen of … [Read more...] about The treatments to try if you grew out your brows during lockdown

Hair salons have reopened and everyone is going blonde

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https://www.instagram.com/p/CBzKu3Qp7It/   Emily Ratajkowski   Eternal brunette and mega babe, EmRata, switched it up with a surfer-girl-meets-Sharon-Tate warm, honey blonde. The style is surprisingly low-maintenance too. Well, for a blonde anyway. Dark roots minimise upkeep (and ramp up the effortless cool), while the yellow undertone is far easier to maintain … [Read more...] about Hair salons have reopened and everyone is going blonde

Everything you need to know about getting a colour correction (when the box dye goes wrong)

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What is a colour correction service? A colour correction helps with three things; when the shade of your hair is either too light or too dark, there are unwanted tones or the colour is patchy. “This could be a small tweak, a drastic change or when a box dye has gone wrong,” Natalie explains, “there are usually a few different steps involved, compared to a normal colour … [Read more...] about Everything you need to know about getting a colour correction (when the box dye goes wrong)

This is what you should book if your roots are really, really bad (it might be different to your usual)

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You might need to book something different from your usual  “To put it simply, the length of any colour appointment will have to be extended to compensate for the root re-growth,” Carly points out. When you’re booking your appointment you should err on the side of caution, opting for the treatment that gives your stylist the most time - “It’s better to have more time to … [Read more...] about This is what you should book if your roots are really, really bad (it might be different to your usual)

This is what your appointment will look like when salons reopen

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Increased hygiene measures  This one is pretty obvious. You’ll be expected to wash your hands upon arrival and before leaving your appointment. Salons will be allowing extra time during every appointment to thoroughly clean the area – chairs, basins, everything. If you feel unwell (or have been recently), you’ll need to stay at home and reschedule your … [Read more...] about This is what your appointment will look like when salons reopen