Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

A celebrity hairstylist told us to live by these hair rules

11 August 2020 by Beth Ryan

They say never meet your heroes, but we’ve never heard them say ‘don’t ask your hair hero for advice’. So, with that in mind, we spoke to celebrity hairstylist, Andrew Barton, about the fundamental hair rules we should all be following. After all, he’s been in the industry for 30 years, been on the telly for years and worked with Eva Longoria – ‘expert’ doesn’t even cut … [Read more...] about A celebrity hairstylist told us to live by these hair rules

Working from home is probably giving you bad posture

6 August 2020 by Beth Ryan

Gone are the days of ergonomic chairs and standing desks – for now at least. If (like me) the sofa is your newfound working space, your posture has probably taken just as much of a hit recently as your social life. This can cause muscle tension, headaches and poor circulation. Here’s a few things you can do to maintain good posture while working from home. By Beth Ludolf … [Read more...] about Working from home is probably giving you bad posture

How to avoid razor burn, nicks and cuts

5 August 2020 by Beth Ryan

Cleanse and exfoliate First things first, always clean your face first. Use a face wash to remove any impurities and then go in with a light scrub. Skipping cleansing means dirt and dead skin cells can clog your razor and blunt the blade which is a definite shortcut to razor burn, nicks and cuts. The exfoliation helps with ingrown hairs too - it’s a win-win. Prep the … [Read more...] about How to avoid razor burn, nicks and cuts

7 popular men’s haircuts (and what to ask to get them)

1 August 2020 by Beth Ryan

It’s happened to the best of us. In the chair, gown on, scissors ready – then the nerve goes and it’s all just “this, but shorter.” Deciding on a new hairstyle is tough, but knowing how to ask for it is tougher. Don’t let your vocab hold you back. We’ve gathered up 7 popular styles right now and exactly what you need to ask to get them. By Liam Clifford … [Read more...] about 7 popular men’s haircuts (and what to ask to get them)

How to get a natural tan (because holidays might be back on the agenda)

30 July 2020 by Beth Ryan

This is not a drill. Summer holidays might be back on the agenda. And if they're not, well, we’ll be heading immediately to the park – bikini on, playing wave sounds through our headphones, closing our eyes and imagining we’re actually living the island life. Top of the agenda (well, after a Piña Colada tinny), is a tan. So, here’s what you need to know about the best (and … [Read more...] about How to get a natural tan (because holidays might be back on the agenda)