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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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A guide to the 5 most popular beard styles

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The humble beard.  Whether it’s on your face because you couldn’t be bothered to get rid, or it’s more of a well-crafted labour of love, it’s hard to not to be a fan. When it comes to sculpting, there are a number of styles to choose from (aside from ‘letting it do its thing’), so here’s five of them. The most popular, if you will, ready to present to the barber at your next … [Read more...] about A guide to the 5 most popular beard styles

How to restore natural curls when your hair is damaged

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In the immortal words of Joni Mitchell, you don’t know what you’ve got till it’s gone. I mean, she was talking about building car parks and we’re talking about natural curls but the message is pretty much the same. If you’ve got naturally curly hair, your hair care routine is probably extensive. Curly hair needs TLC or it can actually lose its curl pattern altogether. … [Read more...] about How to restore natural curls when your hair is damaged

Everything you need to know before visiting a spa

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Remember that episode of Friends where Chandler tries to bond with Monica’s dad but accidentally sits on his lap in the steam room (naked) and then severely misjudges the dress code of the hot tub (again, naked)? Horrifying. Absolutely horrifying. Spa days are meant to help stress, not cause it. Relax, we’ve got the answers to all your spa-related questions.  By Beth Ludolf … [Read more...] about Everything you need to know before visiting a spa

Is cupping the (celebrity-approved) solution for soothing muscle strain?

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Cupping – Jennifer Aniston has been at it for years, and Olympic athletes swear it, but what’s involved? The ancient technique, derived from traditional Chinese and Egyptian medicine brings blood to the surface of the skin to relieve muscular pain. Practiced alongside acupuncture, and popular amongst celebs, we’re getting to grips with exactly what’s involved (because those … [Read more...] about Is cupping the (celebrity-approved) solution for soothing muscle strain?

A straight-up answer to the question: is acupuncture effective?

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You may have heard of it, and you’ve definitely seen it (it’s the one with the needles): acupuncture is a treatment derived from Chinese medicine. The main goal of the treatment is to relieve physical and mental tension, through balancing qi (pronounced ‘chee’) in the body. It’s an oldie, but a goodie, as the ancient technique has been practiced over the centuries, and is still … [Read more...] about A straight-up answer to the question: is acupuncture effective?