Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Will this manicure save your dry, damaged nails?

18 August 2020 by Beth Ryan

Pub on a Sunday. 99 with a flake. Westlife. The classics. Sticking to the good stuff extends to our beauty treatments too, because sometimes, there’s nothing better than an old school manicure. No UV lamps, no tin foil removal, just a traditional freshening-up of the fingertips. Gel nails can have a bad reputation (FYI, here’s the truth), but the classic mani really is a nail … [Read more...] about Will this manicure save your dry, damaged nails?

Your eyebrow waxing questions, answered

17 August 2020 by Beth Ryan

Brow waxing has been around since… well, before the millenium, if we can stretch our dusty memories back to the pre-smartphone era. It started in the ’60s and took off in the ’80s – and there’s a reason it’s been popular so long. It’s quick, easy and effective. If you’ve never tried it, here’s what to expect. … [Read more...] about Your eyebrow waxing questions, answered

Finally – a definitive guide to bikini waxing styles

17 August 2020 by Beth Ryan

Au naturel, some on, some off, when it comes to bikini waxing, it’s really up to you. The problem? Figuring out which style is which. Brazilian, French, Hollywood; sounds more like a trip overseas than hair-removal. Time to cut down on the confusion, with a bikini wax encyclopedia – courtesy of us. Think of this are your go-to guide, so if you are shifting the hair, you know … [Read more...] about Finally – a definitive guide to bikini waxing styles

So, is ombré and balayage the same thing?

17 August 2020 by Beth Ryan

Ombré, balayage. The result is really great hair, we know that much. But, what’s the difference? Quite a lot actually. Read on, so you know what to ask your hairdresser for at your next salon trip (besides a strong cup of tea, and a really great Sudoku book – just me?). By Rachel Spedding … [Read more...] about So, is ombré and balayage the same thing?

This at-home footcare routine will make your pedicure last so much longer

12 August 2020 by Beth Ryan

I wholeheartedly believe that you don’t know true joy until you’ve felt how soft your feet are after a pedicure. And how darn good they look, ugh *chefs’ kiss*. If you haven’t tried a pedicure, grab a pair of flip-flops and hit the salon. You’ll never look back. If you have, this is for you – we spoke to nail pro, Parris Ashworth, Manager at Nails Inc, about maintaining your … [Read more...] about This at-home footcare routine will make your pedicure last so much longer