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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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I tried a CACI facial and it was not at all what I expected

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It's a modern process Turns out, CACI facials use some serious tech (I’d envisioned old-school equipment, for some reason). CACI synergy (the latest version) stimulated my facial muscles with metal prongs to deliver micro-currents beneath the skin. As it hit my skin I felt a twitching, tingling sensation, that was a little itchy after.    Not just to lift and tone At … [Read more...] about I tried a CACI facial and it was not at all what I expected

I tried an oxygen facial and my skin is *seriously* glowing

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There's nothing not to like It doesn’t hurt, it’s pretty relaxing and it ticks every skin box possible; deep-cleansing, hydrating and glow-giving. I don’t usually go for an ‘all-rounder’, but this felt like it did but more than just give my skin a temporary glow.   It made me feel squeaky clean A good deep cleanse is an important part of any oxygen facial, which is … [Read more...] about I tried an oxygen facial and my skin is *seriously* glowing

If you’re yet to start loving your skin, you should try microneedling

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Fine lines, hyperpigmentation, acne scars: our skin has a lot to answer for sometimes. These are the little details that make ‘us’ us, but if you’re trying to hide, or ‘correct’, we do know a treatment that will help you to fall in love with your skin once more. Microneedling, the clue is in the name, uses micro-needles to puncture the skin. Don’t panic, it’s a minimally … [Read more...] about If you’re yet to start loving your skin, you should try microneedling

Microdermabrasion’s a mighty match for these 5 skin imperfections

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Like a supercharged version of your favourite facial, microdermabrasion sends dead skin cells packing, leaving you practically glowing. It does this by gently blasting your face with fine crystals or a diamond tip. Then, it sucks away the debris. On top of giving you a quick beauty boost, it can treat a range of skin imperfections. Ready? … [Read more...] about Microdermabrasion’s a mighty match for these 5 skin imperfections

Will this manicure save your dry, damaged nails?

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Pub on a Sunday. 99 with a flake. Westlife. The classics. Sticking to the good stuff extends to our beauty treatments too, because sometimes, there’s nothing better than an old school manicure. No UV lamps, no tin foil removal, just a traditional freshening-up of the fingertips. Gel nails can have a bad reputation (FYI, here’s the truth), but the classic mani really is a nail … [Read more...] about Will this manicure save your dry, damaged nails?