Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Beauty school cop-out: This K-beauty skincare trick is a saviour for dry skin

11 November 2020 by Beth Ryan

We have a few go-to’s when it comes to beauty advice. Our stylists, obviously, that friend who’s always trying the newest miracle ingredients – and now, Reddit (yep, that’s the social media platform with forums on literally everything under the sun) and TikTok. They both have thriving communities of hair, beauty and skincare obsessives. In this series, we’ll be sharing the … [Read more...] about Beauty school cop-out: This K-beauty skincare trick is a saviour for dry skin

All-over colour is out, this is how cool people are doing colour-pop hair

11 November 2020 by Beth Ryan

Newsflash: All-over colour found dead – and these looks killed it. Milennial pink, baby blue – we’ve pretty much worked our way through the entire spectrum of the rainbow. This is how Instagram’s coolest are wearing colour-pop hair. By Beth Ludolf … [Read more...] about All-over colour is out, this is how cool people are doing colour-pop hair

Is acupuncture the secret to brighter skin (and beating anxiety) this winter?

29 October 2020 by Beth Ryan

What are the benefits? Facial acupuncture is a great non-surgical alternative for slowing down the ageing process. Vivienne, owner of Primo Herb, explains, “facial acupuncture increases circulation in the face and promotes collagen production” – two key factors in achieving youthful-looking skin. The micro-wounds left by the needles kickstart the regeneration process and … [Read more...] about Is acupuncture the secret to brighter skin (and beating anxiety) this winter?

Your hair will thank you for trying a scalp scrub – here’s why

29 October 2020 by Beth Ryan

Let’s get straight to the point: dandruff is annoying. I know first hand how much it impacts your self-confidence and how darn stubborn it can be. But, instead of attacking your scalp further (with harsh products and resentment), adopting a softer approach and giving it a little extra TLC is the way to go. Kill it with kindness. Healthy, shiny hair (that’s flake-free) relies on … [Read more...] about Your hair will thank you for trying a scalp scrub – here’s why

These skincare tips will get you ready for colder weather

24 September 2020 by Beth Ryan

Every year when September rolls around, I venture up into the attic to retrieve the suitcase that houses my winter clothes during the summer - unpacking them into my wardrobe and leaving my summer dresses in their place. This year I’ll be doing the same with my skincare. Not lugging them up to the attic, but making some switches that will help my skin weather the cold months … [Read more...] about These skincare tips will get you ready for colder weather