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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Niacinamide is trending – but what does it do?

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What is niacinamide?  Simply put, it’s a form of vitamin B3 (like how retinol is actually a form of vitamin A). Like many other vitamins, it’s pretty darn great for the skin because it works with the natural proteins in the skin, strengthening them. So, what’s so good about it?   It’s compatible with all skin types and other products One thing we love about … [Read more...] about Niacinamide is trending – but what does it do?

Every skincare lover needs to know about these 5 acids

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Fruit acids (AHA) You’ve probably heard of AHAs, it stands for alpha hydroxy acid (in case you wondered). The best known of these is glycolic acid – a chemical exfoliator found in toners, serums, exfoliators and creams that removes the surface layer of dead skin cells for a smoother complexion. Other AHAs include lactic acid, critic acid and mandelic acid.   Salicylic … [Read more...] about Every skincare lover needs to know about these 5 acids

Skin feeling the effects of the storm? Look for products containing urea (it’s a miracle ingredient)

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Snow, wind, rain - this weather is almost making us glad that we’re cooped up indoors. Not only is it absolutely freezing, but our skin is dry, cracked and flaky and cranking up that central heating is only making things worse (it dries out the air causing moisture to evaporate from the skin much faster). It really is a double-edged sword. Whether you struggle with year-round … [Read more...] about Skin feeling the effects of the storm? Look for products containing urea (it’s a miracle ingredient)

It’s not just your skin you should be protecting from cold weather

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We’re all pretty well-versed on the skincare changes we should make in the winter months - two words: more moisturising, and ‘lip balm’, come to think of it - but do you pay the same amount of attention to your haircare? Much like our skin, our hair needs more moisture during winter. The colder temperatures outdoors and the central heating indoors make the air much dryer which … [Read more...] about It’s not just your skin you should be protecting from cold weather

You’ve heard of minimalism, now it’s time for ‘skinimalism’, the natural, glowy skin trend we’re loving

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Like all great beauty trends, we stumbled across this one on the Internet. Not Reddit or TikTok this time, but Pinterest. Skinimalism is an ultra-natural, skincare-cum-make-up routine. Think Glossier vibes - effortless, cool, fresh and paired back. Here’s how to hop on the trend. … [Read more...] about You’ve heard of minimalism, now it’s time for ‘skinimalism’, the natural, glowy skin trend we’re loving