Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Lob, wob or sob? The ultimate guide to getting a bob

29 October 2021 by Beth Ryan

No more debating if you’ve got the ‘face’ for a bob, we all do. It’s a low-maintenance haircut, ideal for hot weather, that comes ready-styled and works a treat with dry shampoo – yes. Though I’m more than au fait with haircut terminology (the hairdressers chair is my second home), asking for a ‘bob’ is just a starting point these days. It’s not a tricky world to navigate, but … [Read more...] about Lob, wob or sob? The ultimate guide to getting a bob

Everything you should consider before dyeing your afro hair blonde

28 October 2021 by Beth Ryan

It’s nice to switch it up, and there’s no thrill quite like hair dyeing. Heading into the salon as one shade, and leaving with another – the excitement. Course, if you have natural afro hair, there’s some prep needed first: research, consultation, and finding your most comfortable outfit (because you’ll be sat in that salon chair for a while). There’ll be no sacrificing curl … [Read more...] about Everything you should consider before dyeing your afro hair blonde

Four things to do before your hair appointment that will make your colour last longer

22 October 2021 by Beth Ryan

You’ve spent hours Googling the hair of your dreams (and finally decided to book something besides a ‘trim’). Don’t let that colour go easily. There are a few things you can do to make sure it lasts, even before you’ve taken to the salon chair. Think of this as the stuff your hairdresser wishes you knew – trade secrets, if you like. From shower tactics, to inspiration photos, … [Read more...] about Four things to do before your hair appointment that will make your colour last longer

Hair colouring for men – everything you need to know before taking the plunge

20 October 2021 by Beth Ryan

Just like a slick suit or your fave pair of trainers - a good hairstyle can make all the difference to your look. You probably already have your go-to cut and style down to a T - but the colour? That’s another question entirely. A good dye-job can transform your hair, but the world of hair colouring can be a tricky one to navigate for those with little experience (and even … [Read more...] about Hair colouring for men – everything you need to know before taking the plunge

These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

19 October 2021 by Beth Ryan

Spooky season is officially here!! If you’re anything like us (read: obsessed with Halloween), then you’ve spent the past few weeks frantically searching for the perfect costume. We’ve already broken down our fave nail looks, as well as some killer makeup options – now it’s time to talk about hair. Okay, we know what you’re thinking – maybe you’re not totally up for changing … [Read more...] about These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?