Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Thinking about getting locs? Read this first

20 May 2021 by Beth Ryan

Lockdown had us pining for the hairdressers, saving hair inspo left, right and centre, and dreaming of all the new looks we would try out once normality resumed. One style that kept catching our eye was locs; a hairstyle that’s becoming ever more popular with both men and women who want to show off their natural hair with pride – in a stylish and easy to manage way. Although … [Read more...] about Thinking about getting locs? Read this first

The 2021 nail trends you’ll be obsessing over this season

19 May 2021 by Beth Ryan

If you’re anything like me, your nails have been *through it* this past year. Excessive handwashing? Check. An at-home gel kit that peeled off later that day? Check. A DIY nail art attempt that looked like a toddler had let loose with their crayons? Check. (Okay, maybe some of these are just me, but you get the gist.) Luckily, salons are officially back, which means we can … [Read more...] about The 2021 nail trends you’ll be obsessing over this season

What did we do with our hair before the sleek bun?

17 May 2021 by Beth Ryan

I mean, seriously, because I can’t remember. If I could sum up the past year (and a bit) in three words, it would be “WFH”, or maybe “house every weekend” (and I don’t mean the song). Socialising has been replaced by social distancing. For me, that means greasy hair days are easier to hide (shout out “switch camera off” mode), and washing my hair is more of a treat than a … [Read more...] about What did we do with our hair before the sleek bun?

2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how

14 May 2021 by Beth Ryan

Confession: I’m not the best at applying makeup. No matter how many Youtube tutorials I watch, Pinterest pics I study, or TikTok trends I scroll through, (and believe me, it’s a lot), I just can’t seem to get the hang of it. Luckily, 2021’s most notable makeup trend is surprisingly doable- which means it’s one that I can absolutely get on board with. Earlier in the year- … [Read more...] about 2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how

This nail art trend is a contender for our first manicure back at the salon

13 May 2021 by Beth Ryan

Salons are finally open again in Ireland(!!), which means we're counting down the days to our next appointment, and thinking about all the beauty inspo we've been scrolling through (and dreaming of getting) throughout lockdown. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been obsessing over the modern French mani and now pic ’n’ mix … [Read more...] about This nail art trend is a contender for our first manicure back at the salon